I was responsible for creating the collective graphics of both the men’s and women’s teams, as well as motion versions to enhance their visual impact. My approach focused on a dynamic look and feel that resonated with the 2024 Paris Olympic spirit, utilizing motion blurs in tandem with the gold emblem and representing the red, white, and blue of the USA brand.
Working with Microsoft, we aimed to celebrate the spirit of the Olympics and engage fans and creatives alike. The initiative encouraged users to create their designs using Microsoft Copilot for a chance to win exclusive collectibles, promoting inclusivity in the creative process.
Working with Microsoft, we aimed to celebrate the spirit of the Olympics and engage fans and creatives alike. The initiative encouraged users to create their designs using Microsoft Copilot for a chance to win exclusive collectibles, promoting inclusivity in the creative process.
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