Intro //
I was responsible for creating engaging content across four verticals: sneakers, fashion, motors, and collectibles. While my primary focus was on collectibles, I actively contributed to content strategies and design initiatives for all verticals. By embracing a collaborative approach across design, copy, and strategy, I helped turn eBay’s platforms into vibrant spaces for conversation, enhancing brand awareness and driving user engagement.
Process //
Understanding eBay’s unique role in connecting various communities, I collaborated with a multidisciplinary team to identify the nuances of our target audiences. Our objective was to develop campaigns that resonated with users, showcasing the products and stories that mattered most to them.
No items found.
3. Fin //
The primary goal was to transform eBay’s platforms into dynamic spaces for engagement and interaction. We aimed to create campaigns that not only highlighted the products but also built a sense of community among users, driving deeper connections and loyalty.
No items found.
This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.
