Intro //
As a designer at Mirror NYC, I conceptualized the brand-aligned packaging design, ensuring it reflected the core values of self-care, sustainability, and community. This involved translating these values into a physical form that resonated with the diverse Sephora Squad audience. The sustainable gift boxes were designed to not only be visually appealing but also functional and eco-friendly.
Process //
I oversaw the production of various brand assets for wellness and self-care events, focusing on creating materials that complemented the packaging design. This included the development of stickers and other brand assets that could be used to personalize the gift boxes and enhance the overall event experience. The stickers were designed to reflect the spirit of the Sephora Squad, encouraging engagement and interaction among participants.
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3. Fin //
Throughout the project, I prepared print-ready files for all packaging and promotional materials, ensuring high-quality production that aligned with Sephora’s luxury standards. This meticulous attention to detail was essential in maintaining brand integrity and ensuring that all elements were flawlessly executed.
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This unique shape is abstracted to create a pattern that gives dimension and approachability to the brand in various applications.
