Sephora
MIRROR
Experiential & Graphic Designer
Sephora Squad, a collective of avant-garde beauty creators and enthusiasts, stands for innovation and community in the beauty industry. I was entrusted with designing and producing a series of eco-friendly, sustainable gift boxes and assets for their self-care and wellness events. The use of stickers and brand assets added a playful touch, reinforcing the community spirit and encouraging participants to share their experiences on social media. The project focused on conveying the essence of luxury and care inherent to the Sephora brand while encapsulating the creativity and commitment of Sephora.
I collaborated closely with a 3D Designer, Art Director and Pritn production team, refining my designs to align with the broader vision of the Sephora Squad. This experience not only enhanced my design skills but also deepened my understanding of how to merge sustainability with luxury in a way that resonates with consumers.
As a designer at Mirror NYC, I conceptualized the brand-aligned packaging design, ensuring it reflected the core values of self-care, sustainability, and community. This involved translating these values into a physical form that resonated with the diverse Sephora Squad audience. The sustainable gift boxes were designed to not only be visually appealing but also functional and eco-friendly.
I oversaw the production of various brand assets for wellness and self-care events, focusing on creating materials that complemented the packaging design. This included the development of stickers and other brand assets that could be used to personalize the gift boxes and enhance the overall event experience. The stickers were designed to reflect the spirit of the Sephora Squad, encouraging engagement and interaction among participants.
Throughout the project, I prepared print-ready files for all packaging and promotional materials, ensuring high-quality production that aligned with Sephora’s luxury standards. This meticulous attention to detail was essential in maintaining brand integrity and ensuring that all elements were flawlessly executed.
CreDITS //
Experiential Director: Ali Macadoodle
Experiential Designer: Sam Wendell
Print Production: Diane Gogates
Graphic Design: Ibraheem Balogun
