Glenmonrangie
Azuma Makoto
MIRROR
Experiential & Graphic Designer
We collaborated with Glenmorangie to unveil a limited-edition bottle that seamlessly blends the brand’s essence with the artistry of renowned floral artist Azuma Makoto. This project aimed to craft a sensory masterpiece, showcasing a dance of flavors enveloped in breathtaking floral artistry, embodying the elegance and sophistication of both Glenmorangie and Makoto.
As a designer at Mirror NYC, I worked closely with the art director, 3D designer, and production teams to bring this project to life. This collaboration was vital for aligning the creative vision and ensuring that each design element reflected the luxury and artistry of the partnership. My role involved participating in brainstorming sessions and refining concepts that captured both brands’ essences.
I contributed to ideating the packaging design, ensuring it echoed the elegance and allure of the collaboration. This involved collaborating with the 3D designer to create prototypes that showcased floral motifs and sophisticated color palettes, reflecting the artistry of Azuma Makoto. Together, we focused on crafting a design that would intrigue and entice consumers, making the packaging a visual representation of the flavors within.
I worked alongside 3D Designer to enhance the sensory experience of the limited-edition bottle. This included integrating tactile elements into the packaging and considering how the design would engage consumers on multiple levels. The goal was to create an unboxing experience that evoked emotions and connected with consumers deeply, elevating the product to a true collector’s item.
I played a crucial role in fine-tuning visual production details, ensuring that the final product met Glenmorangie’s standards. This included working on print-ready files, coordinating with production teams to bring the design to life, and ensuring every detail aligned with the luxurious ethos of the collaboration.
CreDITS //
Experiential Director: Ali Macadoodle
Experiential Designer: Sam Wendell
Print Production: Diane Gogates
Graphic Design: Ibraheem Balogun
