Transforming RAPSEASON's visual identity, we synced the site's energy to the pulse of live hip-hop shows. With a modern touch for Ink Entertainment, the redesign features a plug-and-play functionality ideal for the dynamic schedule of live events, and a vinyl-inspired visual theme that pays tribute to the heritage of hip-hop culture.
The redesign challenge was to create a fluid system that could adapt swiftly to the rhythm of live series updates while honouring the tactile feel of traditional music formats. The result was a fresh, dynamic platform that resonates with the energy of live hip-hop and connects artists to audiences meaningfully.
The goal was a versatile design system, capable of quick updates in tune with RAPSEASON's event lineup. Alongside the web revamp, the graphic suite I developed enriched the storytelling aspect, bringing a cohesive visual rhythm that echoes through every user interaction.
