For Farfetch’s Private Client service, we were entrusted with crafting a design language that articulates the essence of exclusivity and luxury. The project involved creating sophisticated branding materials and bespoke packaging, each element echoing the bespoke experience Farfetch provides to its elite clientele. Our design approach was minimalist yet impactful, capturing the high-end fashion ethos while maintaining a sleek, contemporary edge.
As a designer at Mirror NYC, I collaborated closely with the art director to develop branding and identity materials. This project was pivotal in my career, as I learned to align with the vision of the art director, ensuring that our designs resonated with the luxury positioning of Farfetch.
Throughout the project, I contributed to the brand’s visual narrative, working to ensure that every design element—from the initial concepts to the final executions—was aligned with Farfetch’s luxurious ethos. This experience taught me the importance of collaboration and how to adapt design ideas to meet the high standards of the luxury retail space while enhancing the overall client experience.
