Gameplay at its Pinnacle

// INTRO

In collaboration with Mirror NYC, we designed an avant-garde pop-up in SoHo, New York, to announce the new sports league, Overtime Elite (OTE). This space, commissioned by Sports Network Overtime, seamlessly melded technology, futurism, and basketball, unveiling OTE jerseys and exclusive Overtime apparel.


The event's highlight was an immersive kaleidoscope tunnel that provided guests with photo opportunities. I ensured that the preparation throughout the project's specific phases was meticulous and that the hand-off of production master files was streamlined.

The project demanded innovative design solutions to create an immersive brand experience that resonated with the energy of sports, fashion and culture.

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Gameplay at its Pinnacle

CreDITS

CLIENT

MIRROR

Studio
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TEAM

Ali Macadoodle
Sam Wendell
Diane Gogates
Ibraheem Balogun

Website

Next Project

USA Basketball x Microsoft

USA Basketball x Microsoft
13alogun inc © all rights reserved.
Overtime Elite
,
2021

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// DISCIPLINES

3D Design

3D Motion Design

Brand Activation

Branding/Visual Identity

Conceptual Design

Content Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Generative AI

Graphic Design

Ideation + Exploration

Motion Design

// FEATURED CLIENTS

USA Basketball

Microsoft

Ebay

Logitech

ByMeSkin

DEPT

Grey 93

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays,  Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

DEPT

Senior Designer

May 24' - Sep 24'

At Dept, I led monthly content design for eBay and Logitech, collaborating with creative teams and art directors to produce dynamic social and digital assets that aligned with brand strategy and drove engagement.
Ebay
FEATURED PROJECT//

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs
Chromebook Plus
FEATURED PROJECT//

Adobe Express

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.
Adobe Express
FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer.
Jeen-Yuhs
FEATURED PROJECT//

MIRROR

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer and creative director.
GLENMORANGIE
FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters.
Forem
FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially brought in as a graphic designer to create social content, I quickly integrated into the team as a Web designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.
RAPSEASON
FEATURED PROJECT//

// INFO

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