In collaboration with Mirror NYC, we designed an avant-garde pop-up in SoHo, New York, to announce the new sports league, Overtime Elite (OTE). This space, commissioned by Sports Network Overtime, seamlessly melded technology, futurism, and basketball, unveiling OTE jerseys and exclusive Overtime apparel.
The event's highlight was an immersive kaleidoscope tunnel that provided guests with photo opportunities. I ensured that the preparation throughout the project's specific phases was meticulous and that the hand-off of production master files was streamlined.
The project demanded innovative design solutions to create an immersive brand experience that resonated with the energy of sports, fashion and culture.
Gameplay at its Pinnacle
CreDITS
Ali Macadoodle
Sam Wendell
Diane Gogates
Ibraheem Balogun
Next Project