MIRROR
MIRROR
Experiential & Graphic Designer
In collaboration with Mirror NYC, we designed an avant-garde pop-up in SoHo, New York, to announce the new sports league, Overtime Elite (OTE). This space, commissioned by Sports Network Overtime, seamlessly melded technology, futurism, and basketball, unveiling OTE jerseys and exclusive Overtime apparel.
I was responsible for designing print signage that aligned with the brand essence of Overtime. Additionally, I curated a series of artworks that embodied "The Future of Sport" collection.
The event's highlight was an immersive kaleidoscope tunnel that provided guests with photo opportunities. I ensured that the preparation throughout the project's specific phases was meticulous and that the hand-off of production master files was streamlined.
CreDITS //
Ali Macadoodle
Sam Wendell
Diane Gogates
Ibraheem Balogun
