Not a Documentary About Kanye West

// INTRO

As part of the release, we expanded on the clips from the documentary by through an interactive web experience, inspired by the VHS and Creative Control's past,"Channel Zero". The ever-changing website allow viewers to engage with various clips by  perusing your mouse through the screen, activating a series of randomly selected clips from the documentary.

This web experience was tailored to reflect the avant-garde and transformative nature of its subject, requiring a non-traditional approach to user experience and visual storytelling.

I Conceptualized Design Layouts For The Microsite And Produced 2D And 3D Motion Assets, Which Was Utilized Throughout The Web Experience.

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Not a Documentary About Kanye West

CreDITS

CLIENT

CREATIVE CONTROL

Studio

CTHDRL

TEAM

Josh Hubberman
John Robson
Dan Ferro
Ibraheem Balogun

Website

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Congo Blue

Congo Blue
13alogun inc © all rights reserved.
Jeen-Yuhs
,
2021

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// DISCIPLINES

3D Design

3D Motion Design

Brand Activation

Branding/Visual Identity

Conceptual Design

Content Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Generative AI

Graphic Design

Ideation + Exploration

Motion Design

// FEATURED CLIENTS

USA Basketball

Microsoft

Ebay

Logitech

ByMeSkin

DEPT

Grey 93

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays,  Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

DEPT

Senior Designer

May 24' - Sep 24'

At Dept, I led monthly content design for eBay and Logitech, collaborating with creative teams and art directors to produce dynamic social and digital assets that aligned with brand strategy and drove engagement.
Ebay
FEATURED PROJECT//

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs
Chromebook Plus
FEATURED PROJECT//

Adobe Express

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.
Adobe Express
FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer.
Jeen-Yuhs
FEATURED PROJECT//

MIRROR

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer and creative director.
GLENMORANGIE
FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters.
Forem
FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially brought in as a graphic designer to create social content, I quickly integrated into the team as a Web designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.
RAPSEASON
FEATURED PROJECT//

// INFO

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