DEMYSTIFYING EMERGING CREATIVE ECONOMIES

// INTRO

“Entropy in Protopia” was a collaborative event with Rendrd, Meta, and Artscape Daniels Launchpad, spearheaded by Will Selviz. This initiative focused on how BIPOC creators utilize emerging technologies to express their cultural narratives and showcase their unique perspectives. The event aimed to dismantle barriers that often prevent marginalized communities from establishing a presence in creative spaces.

A collaboration between Rendrd, Meta, and Artscape Daniels Launchpad, the event explored Afro-surrealist themes of belonging, the immigrant experience, and speculative futures. With a focus on empowering underrepresented creatives through cutting-edge technology, it featured panel discussions, the Meta VR headset, and an interactive art showcase by local artists. Our goal was to reflect these themes visually, ensuring the signage captured the essence of both culture and tech.

In addition to my design work, I participated as a panelist speaker, discussing the intersection of culture and technology. This opportunity allowed me to engage with attendees and share insights on the importance of representation and innovation in the creative economy.

The event facilitated discussions on the role of emerging technologies in self-expression, showcased Meta’s VR capabilities, and provided a platform for dialogue about BIPOC experiences. It aimed to break down barriers that hinder access for underrepresented communities in creative economies.

As part of a team of designers, I focused on creating impactful signage that resonated with the event’s themes. My design approach incorporated Afro-surrealist aesthetics and contemporary graphic design, aiming to foster an immersive experience that engaged attendees and cultivated a sense of community.

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DEMYSTIFYING EMERGING CREATIVE ECONOMIES

CreDITS

CLIENT

Rendrd

Meta

Studio

13ALO

TEAM

Will Selviz
Terrence Vince
Ibraheem Balogun

Website

Next Project

Overtime Elite

Overtime Elite
13alogun inc © all rights reserved.
Entropy In protopia
,
2022

MENU

X

// DISCIPLINES

3D Design

3D Motion Design

Brand Activation

Branding/Visual Identity

Conceptual Design

Content Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Generative AI

Graphic Design

Ideation + Exploration

Motion Design

// FEATURED CLIENTS

USA Basketball

Microsoft

Ebay

Logitech

ByMeSkin

DEPT

Grey 93

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays,  Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

DEPT

Senior Designer

May 24' - Sep 24'

At Dept, I led monthly content design for eBay and Logitech, collaborating with creative teams and art directors to produce dynamic social and digital assets that aligned with brand strategy and drove engagement.
Ebay
FEATURED PROJECT//

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs
Chromebook Plus
FEATURED PROJECT//

Adobe Express

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.
Adobe Express
FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer.
Jeen-Yuhs
FEATURED PROJECT//

MIRROR

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer and creative director.
GLENMORANGIE
FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters.
Forem
FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially brought in as a graphic designer to create social content, I quickly integrated into the team as a Web designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.
RAPSEASON
FEATURED PROJECT//

// INFO

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