// overview

Ibraheem Balogun — "Ibra" — is a multidisciplinary designer and certified Registered Graphic Designer (RGD) based in Toronto, originally from Nigeria, working at the intersection of brand and product.

As a Product Designer at Loblaw Digital (DX Studio), he designs and scales modular, bilingual (EN/FR) design systems for President's Choice and Shoppers Drug Mart across one of Canada's largest digital ecosystems.

Over 10+ years spanning agency, enterprise, and consumer work — with Google, Adobe, eBay, Logitech, Meta, Barclays, and Sephora — his practice turns strategy and data into emotive, high-craft digital experiences that balance storytelling, systems thinking, and culture. His design for Google's Chromebook Plus was a 2024 Webby Honoree for Best Visual Design.

MULTIDISCIPLINARY designer

from Nigeria

based in

TORONTO, ONTARIO

// Selected CLIENTS

USA Basketball

,

Microsoft

,

Ebay

,

Logitech

,

Grey 93

,

Alim Sabir

,

Sephora

,

Glenmonrangie

,

Google

,

Creative Control

,

Maple

,

// Services

3D Motion Design

,

Branding/Visual Identity

,

Conceptual Design

,

Design Systems

,

Graphic Design

,

Research/Strategy

,

Website Design

,

Website Development

,

// Contact

E-Mail: 13alogun@gmail.com

Instagram: @13alogun

// EXPERIENCE

DX Studio

SR Product Designer

Jan 25' - Present

Modular bilingual design systems and web experiences for President's Choice & Shoppers Drug Mart, scaled across Loblaw's ecosystem.Designing and scaling bilingual design systems for President's Choice & Shoppers Drug Mart at Loblaw Digital (DX Studio).

FEATURED PROJECT:

President's Choice

DEPT

Senior Designer

May 24' - Sep 24'

At Dept, I led monthly content design for eBay and Logitech, collaborating with creative teams and art directors to produce dynamic social and digital assets that aligned with brand strategy and drove engagement.

FEATURED PROJECT:

eBay

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs

FEATURED PROJECT:

Chromebook Plus

Adobe Express

Experience/Motion Designer

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.

FEATURED PROJECT:

Adobe Express

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer.

FEATURED PROJECT:

Jeen-Yuhs

MIRROR

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer and creative director.

FEATURED PROJECT:

GLENMORANGIE

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters.

FEATURED PROJECT:

Forem

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially brought in as a graphic designer to create social content, I quickly integrated into the team as a Web designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.

FEATURED PROJECT:

RAPSEASON