Logitech
DEPT
Senior Designer
Logitech is a brand that champions creativity, engineering, and innovative design, producing products that empower professionals, gamers, and creators alike. In their quest to elevate user experiences across B2B, education (EDU), and professional workspaces (PWS), Logitech launched new campaigns centered around their latest suite of products, ranging from ergonomic setups to performance gaming gear.
Working across various verticals—including B2B, education, and professional workspaces—I collaborated with Logitech to create compelling digital narratives that resonated with each audience. Our campaigns aimed to communicate the unique benefits of Logitech’s products in enhancing productivity and creativity.
The objective was to develop monthly mood boards and execute visual concepts that inspired users to push boundaries in their workspaces, whether they were coding, designing, or gaming. By showcasing how Logitech products integrate seamlessly into different environments, we aimed to make technology feel personal, empowering, and essential.
I led the charge in translating Logitech’s innovative spirit into engaging visual campaigns. This involved close collaboration with the Art Director and copywriters to ensure our messaging was aligned and impactful. We revised and delivered concepts that spoke to a wide audience, emphasizing how Logitech products could enhance their everyday experiences.
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