Intro //

Working across various verticals—including B2B, education, and professional workspaces—I collaborated with Logitech to create compelling digital narratives that resonated with each audience. Our campaigns aimed to communicate the unique benefits of Logitech’s products in enhancing productivity and creativity.

Process //

The objective was to develop monthly mood boards and execute visual concepts that inspired users to push boundaries in their workspaces, whether they were coding, designing, or gaming. By showcasing how Logitech products integrate seamlessly into different environments, we aimed to make technology feel personal, empowering, and essential.

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3. Fin //

I led the charge in translating Logitech’s innovative spirit into engaging visual campaigns. This involved close collaboration with the Art Director and copywriters to ensure our messaging was aligned and impactful. We revised and delivered concepts that spoke to a wide audience, emphasizing how Logitech products could enhance their everyday experiences.

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Engineering Productivity and Design with Purpose

CreDITS

DisciplineS:

Logitech is a brand that champions creativity, engineering, and innovative design, producing products that empower professionals, gamers, and creators alike. In their quest to elevate user experiences across B2B, education (EDU), and professional workspaces (PWS), Logitech launched new campaigns centered around their latest suite of products, ranging from ergonomic setups to performance gaming gear.

Next Project

Chromebook Plus

Chromebook Plus

© 13ALOGUN, INC 2024

Logitech
,
2024

MENU

X

// DISCIPLINES

3D Design

3D Motion Design

Brand Activation

Branding

Conceptual Design

Content Design

Creative Direction

Design Systems

Development

Digital Fashion

Exhibition Design

Experiential Design

Experintial Design

Generative AI

Graphic Design

Ideation + Exploration

Motion Design

// FEATURED CLIENTS

USA Basketball

Microsoft

Ebay

Logitech

ByMeSkin

DEPT

Grey 93

Barclays

Alim Sabir

Dev

A Question For (AQF)

Farfetch

CREATIVE CONTROL

Sephora

Azuma Makoto

Glenmonrangie

(1997 - ) Ibraheem Ajibola Balogun is a multidisciplinary designer based in Toronto, Ontario. His creative process combines culture, strategy, imagination, technology and craft. Ibra is currently open to new opportunities and relocation.

Previously Senior Visual designer @ Huge. Ibra has created visual content for brands like Google, Barclays,  Adobe, Meta, and Sephora amongst many others.

He is also the founder of 13ALO, a venture that embodies his commitment to exploring visual language and expression. This endeavor is a testament to his dedication to pushing the boundaries of design, blending insight, strategy, imagination, technology, and craft to guide brands towards their future vision.

// EXPERIENCE

DEPT

Senior Designer

May 24' - Sep 24'

At Dept, I led monthly content design for eBay and Logitech, collaborating with creative teams and art directors to produce dynamic social and digital assets that aligned with brand strategy and drove engagement.”
Ebay
FEATURED PROJECT//

Huge.

Senior Visual Designer

Feb 23' - Jan 24'

Responsible for designing & managing web pages, design systems & presented design concepts to clients and internal teams. Worked closely with creative directors, UX, PM + Engineer teams to transform concepts from user flows/wireframes, into comprehensive designs as well as specs and detailed design for handoffs
Chromebook Plus
FEATURED PROJECT//

Adobe

EXPERIENCE/MOTION DESIGNER

NOV 21' - JAN 23'

responsible for designing a motion systems, user interaction, and Assigning specs for digital assets adobe Express. participated in innovative tested design experiments to better understand the end-to-end product experiences.
Adobe Express
FEATURED PROJECT//

CTHDRL

Senior Graphic Designer

Sept - Nov 21'

Participated in daily strategic discussions within the five-person studio. Responsible for the design of systems, websites, motion design and digital assets for all accounts alongside one other designer. PROJECTS INCLUDED : JEENYUHS, Jagwar twins, Enigma
JEENYUHS
FEATURED PROJECT//

MIRROR

Experiential & Graphic Designer

Jun 21' - Aug 21'

Responsible for several brand accounts, quickly completing design tasks for the likes of Sephora, Glenmorangie, Overtime and several others, as well as preparing the files for production alongside a 3D Designer andcreative director. PROJECTS INCLUDED : Sephora , Overtime Elite
GLENMORANGIE
FEATURED PROJECT//

Scout Lab

Design Lead

Aug 20' - Jun 21'

Worked on 10+ brand accounts in a mid-sized studio. Responsible for concept generation, execution and presenting to clients alongside two other designers, creative director and copywriters.
Forem
FEATURED PROJECT//

Rapseason

Graphic Designer

Oct 19' - Jul 20'

Initially brought in as a graphic designer to create social content, I quickly integrated into the team as a Web designer. I created the Rapseason website and participated in strategic discussions of the re-structuring of the Rapseason visual identity alongside the marketing manager.
RAPSEASON
FEATURED PROJECT//

Opensecret

Art Director

Jul 23' - Jul 24'

As Art Director, I crafted the brand’s playful visual identity, aligning with its mission as an enjoyment company. I led creative campaigns across social media, events, and merchandise, bringing together art, music, and culture to create immersive and joyful experiences.
LOVE AT THA FUNCTION
FEATURED PROJECT//

// INFO