Opensecret
13ALO
Love At Tha Function is a live dating show presented by Opensecret and hosted by Mucho TV & Bryan at The Royal Cinema. This interactive experience empowers the audience to decide who ends up with whom, making love a collective journey. I was responsible for designing the branding of this event, setting the tone for an engaging and vibrant experience that captures the spontaneity and excitement of live matchmaking.
The challenge was to create an engaging brand experience that could live both on stage and in print, fostering a connection with the audience and a memorable identity for the show
I oversaw the entire branding journey, orchestrating the visual/motion design, directing the creative vision, and crafting print design elements. As the Lead Designer, I ensured that the brand identity aligned with the energetic and unpredictable essence of the show, using a bold and refreshing approach to design.
To reflect the show’s dynamic nature, I utilized infrared graphics and playful typography, creating a brand identity that embodies the thrill of real-time choices and blind dating. My goal was to establish an atmosphere that encouraged the audience to embrace the spontaneity of love and choice.
The project aimed to strip away the formalities often associated with dating shows, injecting humor and a sense of playfulness into the visual language. By setting the tone for the brand, I reflected the diverse processes, opportunities, and outcomes that come with navigating love’s unpredictable waters, inviting the audience to engage with the experience fully.
CreDITS //
Kofi Ampofo
Ajibola Oladimeji
Ibraheem Balogun
Terrence Vince
