Love At Tha Function is a live dating show presented by Opensecret and hosted by Mucho TV & Bryan at The Royal Cinema. This interactive experience empowers the audience to decide who ends up with whom, making love a collective journey. I was responsible for designing the branding of this event, setting the tone for an engaging and vibrant experience that captures the spontaneity and excitement of live matchmaking.
To reflect the show’s dynamic nature, I utilized infrared graphics and playful typography, creating a brand identity that embodies the thrill of real-time choices and blind dating. My goal was to establish an atmosphere that encouraged the audience to embrace the spontaneity of love and choice.
The project aimed to strip away the formalities often associated with dating shows, injecting humor and a sense of playfulness into the visual language. By setting the tone for the brand, I reflected the diverse processes, opportunities, and outcomes that come with navigating love’s unpredictable waters, inviting the audience to engage with the experience fully.
